Given that everything is moving online, there is a high demand for digital marketers. As long as you are analytical, creative, have digital media and sales expertise, you will success in this job. Digital marketing is a way of using traditional forms of sales and marketing techniques, coupled with a bit of technology for a more modern approach. You can either choose to specialize or work as an all-round digital marketer.
The beauty of this job is that whether or not you have the experience, you can still land an interview and learn on the job. It is an ever-evolving industry, thus new roles are created every day for people like you. If you trust your creative side, can work well under pressure, are always eager to learn, then this is the right job for you. It is not only a rewarding job, but it also pays well.
Without wasting much of your time, the following information will help you learn how to become a digital marketer. We will highlight some of the tips to consider to land a career in digital marketing. We will also discuss the skills required, possible pay, and the job outlook.
Expected Salary Of A Digital Marketer
As long as you have mastered the basic principles of digital marketing, your opportunities are endless. There are numerous positions you can hold in this field, depending on your niche and interests. This means that regardless of where you stand in your career, you can always find a job or two to do. Here are some of the job titles and the salary you might earn with them.
- Digital marketing managers earn about $73,387 per year
- Content Strategists earn about $72,768 per year
- SEO specialist earn up to $54,088 per year
- Paid ads managers earn up to $47,830 per year
- Content marketing managers earn up to $81,879 per year
- Partnership marketers earn up to $50,879 per year
- Audience development managers earn up to $77,860 per year
- Branded content managers earn $64,768 per year
As you can see, this industry has a diverse set of titles, and the beauty of it is that most of these roles require digital marketing skills. Once you have these skills out of the way, then you can go ahead and specialize in whatever area that might interest you.
How To Find Digital Marketing Jobs
Many job boards will post digital marketing jobs. However, there are a few that only focus in that area, and these include Angelist, The Muse, Krop, Tech Ladies, and FlexJobs. You can also try out Facebook groups that are centered around digital marketing. You can also try sites such as just remote.co, which is another great option for digital marketing jobs.
Have A Killer Pitch Ready
One of the key skills you need in this digital era is marketing skills. You need to be able to sell yourself and convince people that you have the necessary skills that they need. Before you even go for an interview, be sure to have a killer pitch. If you don’t know how to go about this, make a quick google search.
Send Your Portfolio To Potential Clients
As you send out your cover letter and resume, be sure to attach your portfolio as well, to showcase your previous work. With digital marketing, it’s all about “showing” and not telling. Make use of the internet and learn how to set up a portfolio.
There you have it, folks. Hopefully, these pointers will help you get started in your digital marketing journey. If this has always been your dream job, or you are looking for opportunities that allow you the pleasure of working remotely, check out this industry.