Music Promoter: Become Successful in This Career

Are you aware that you can combine your skills and become a music promoter? If you trust your organizational skills and are a people person who is passionate about music, this could be you.

Music promotion is one of the most common careers in the music world. They are always in charge of organizing, booking, and promoting musical shows and performances at clubs, concerts, events, public shows, and other different venues. You might be curious as to how one becomes a music promoter? 


If you like to work independently, you might become a concert promoter, booking shows for bigger venues. Your role would be to work alongside other established companies and find your way up to become more established. Here are two ways you can become a music promoter.

Music Promoter

Working for a Promotional Company

These include concert promotional companies that promote the big names in the music fraternity. Usually, they plan shows, festivals, or work with other musical venues to promote their shows. If you learn your way in such a company, even the stars can’t be an obstacle for you.


This exposes you to more prominent roles, such as distributing posters for events. And who knows? Soon you might be the lead event promoter in town. If you like, you can specialize in accounting or advertising. Consider some of these perks of working for a promotional company.

  • Rubbing shoulders with well-established artists.
  • Reduces personal financial risks.
  • Exposure to different music genres in the industry,
  • Eases the process of breaking into this kind of business.

Working Independently as a Music Promoter

Simple as it can be, book your first show and the rest is something you may pick up on the job. For as long as there are musicians, the demand for promoters will never die.

As long as you make the first few shows a success, this will open doors for you for bigger shows. Network and spread the word out there. Very soon, your phone will be ringing nonstop. Here are some of the pros of working independently.

  • You have the choice to pick which shows will work best for you.
  • You are your boss.
  • You set your own financial goals.
  • Networking and making new friends within the industry.

Choosing the Right Path

The choice is entirely up to you, as there is no wrong or right answer. This, of course, will also depend on your personal goals. If your dream is to work with already established musicians, then working for a promotional company might be the ideal path for you. Contrarily, if you’re looking to collaborate with music labels, then consider working for yourself.

It’s prudent to look at the end game, and devise means to achieve your goal. However, what matters is how hardworking you are and the funding you have at hand to promote events or concerts. Otherwise, first do your research, approach that company near home, and find out what it takes to be part of them. Go for it. You can do it!